Urban chic. Creative cool. Mojo. It’s clear that Downtown Kansas City has its swagger back.
In 10 short years, Downtown has blossomed into the region’s most desirable place to live, work, dine, shop, revel in the arts and grow creative, entrepreneurial enterprises. Thousands of people are flocking to Downtown on any given day to taste a sample of what Kansas City had been lacking for a generation.
And, yet, we are reminded time and again that there are those in our Greater Kansas City community who remain unaware of the extent of Downtown’s revitalization. For many of the 2 million consumers who live, work and study in our outstanding suburbs, Downtown may be more urban myth than urban playground.
To bridge that gap, the Downtown Council has taken the lead role in marketing the Downtown experience to consumers right in our own backyard. Bottom line – we simply need more Kansas City area residents routinely shopping, dining, playing and enjoying the riches of our Downtown. It’s essential to Downtown becoming economically sustainable.
Our most recent outreach began in March with the introduction of our first two Downtown TV commercials airing on nine Time Warner Cable channels, reaching more than 400,000 homes in Greater Kansas City. The summer-long campaign is expected to generate more than 4.5 million consumer impressions, as well as guide them to learn more at www.GoDowntownKC.com and to follow us on Facebook.
To view the commercials – “Shopping and All That Jazz” and “Girls Night Out” – click here or just watch them below!
Time Warner subscribers are able to see the Downtown commercials airing in 83 different time slots each week, in addition to 70 Downtown messages that crawl on the Weather Channel. They are creating more than 400,000 impressions per week, or about $4.5 million over 11 weeks.
The commercials most often air in prime time and daytime slots on A&E, Comedy Central (Colbert Report; Daily Show), Discovery Channel (Sons of Guns, Myth Busters and many more), E! (Chelsea Lately, Sex & the City, Kourtney & Kim, etc.), Food Network (Rachael Ray, Glada, etc.), HGTV (Yard Crashers, Color Splash and more), OWN (Oprah, Dr. Phil), TBS (Conan O’Brien) and The Learning Channel (DC Cupcakes, Yes to Dress). Several different Downtown messages also appear on the Weather Channel crawl.
The early buzz generated by the commercials is very encouraging! What do you think? Visit our Facebook page today and let us know!